If you’ve never worked with a business coach before, you might be wondering: What exactly does a coach do? And just as importantly—what don’t they do?

At the Entrepreneurs with Disabilities Program (EDP), coaching is at the heart of how we support rural Albertans with disabilities, long-term health conditions, and neurodivergence. But coaching isn’t about giving you all the answers—it’s about helping you find your own.

Let’s break it down.

What Business Coaching Is

1. A Collaborative Partnership
Your EDP coach works with you—not above you. They’re here to listen, ask thoughtful questions, and help you clarify your goals. You’re the expert on your life and your business; the coach is your guide and sounding board.

2. A Safe Space to Explore Ideas
Whether you’re just starting out or facing a challenge in your existing business, coaching gives you a space to think things through. You can explore possibilities, test ideas, and talk through concerns without judgment.

3. A Source of Practical Guidance
EDP coaches bring real-world experience and knowledge. They can help you understand business planning, marketing, operations, and financial basics—tailored to your health needs and rural context.

4. A Support System That Understands Your Reality
Our coaches understand that health conditions and neurodivergence can affect how you work, plan, and communicate. Coaching is flexible, empathetic, and designed to support your success on your terms.

5. Neurodivergent Coaches Are Available
If you feel more comfortable working with someone who shares your lived experience, we have neurodivergent coaches available. Just let us know your preference, and we’ll do our best to match you with someone who understands your perspective.

What Business Coaching Is Not

1. It’s Not Therapy
While coaching can be empowering and emotionally supportive, it’s not a substitute for mental health counselling or therapy. Coaches focus on your business goals—not your emotional healing.

2. It’s Not Consulting
Consultants often come in, assess your business, and tell you what to do. Coaches don’t do that. Instead, they help you make decisions by asking the right questions and offering tools—not prescriptions.

3. It’s Not a Done-For-You Service
Coaches won’t write your business plan or run your marketing campaign for you. They’ll help you understand how to do it yourself and support you as you build the skills and confidence to take action.

4. It’s Not One-Size-Fits-All
EDP coaching is tailored to your unique situation. There’s no standard checklist or rigid curriculum. Your coach will work with you to choose the right coaching package and adapt it to your needs.

So, Is Coaching Right for You?

If you’re a rural Albertan living with a disability, long-term health condition, or neurodivergence—and you’re thinking about starting or growing a business—EDP coaching could be a great fit.

It’s not about being perfect. It’s about being supported.