Blog

For Ruby Cole‑Ellis, building ROSE Magazine was about more than launching a business — it was about creating a meaningful platform for connection, storytelling, and personal growth.

ROSE Magazine is a digital community designed for millennial women, exploring modern womanhood through thoughtful editorial content, social media, and collaborative storytelling. Operating primarily online, the platform brings together contributors and readers in a space that is both creative and empowering.

Starting a business for the first time can feel overwhelming, especially when confidence is still growing and the path forward isn’t always clear. For Brenda Schultz, co-owner of Paws in the City in Red Deer, Alberta, the journey into entrepreneurship came with uncertainty, but also a passion to create high-quality, all-natural products for dogs and their owners.

At the Entrepreneurs with Disabilities Program, we know that building an inclusive entrepreneurial ecosystem takes more than one-to-one coaching alone. It also means investing in learning opportunities, conversations, and events that improve general accessibility for entrepreneurs with disabilities and health-related barriers.

Special Projects funding from EDP Alberta helped Community Futures Meridian Region design and deliver a practical, inclusive way for rural youth to learn the basics of small business ownership. All 10 seats filled within 7 days, and every participant completed the program by October 2025.

 At Community Futures Alberta, our Entrepreneurs with Disabilities Program (EDP) is designed to help rural entrepreneurs overcome barriers and build businesses that fit their lives. Today, we’re proud to share the inspiring journey of Bonnie Kroeker, owner of Wiggle Butts Day Home—a safe haven for dogs that’s rooted in trust, compassion, and community.